The number three (3) ranked site in Kenya is Googleâ€™s global site at I was pleasantly surprised to find just how popular this site is at number four (4) in Kenya.This ranking also suggests to me that lots of companies are losing productivity as all their workers are busy poking and adding friends to their lists every day.Last month, I had the opportunity to attend a pretty large and well attended ICT Conference in Addis Ababa, Ethiopia.My presentation was on internet marketing within a Pan-African context.I say so because the Google owned You Tube is the worldâ€™s leading video sharing web site.Now, in Kenya, where we are well accustomed to slow internet connections and erratic online experiences, people are actually spending a significant amount online watching streaming videos!I think the following findings are extremely important for anyone looking to leverage the Internet as a key marketing channel in Kenya, targeting Kenyans:1. Their mainstays, and core business remains internet search and online ads.Google recently set-up shop in Nairobi which is the regional HQ for East Africa.
Its high rate of subscribers engaging in romantic relationships and meeting live partners makes it a one-stop dating site.
This initiative, in conjunction to buying ads on Face Book presents a compelling proposition to reach Kenyanâ€™s online.5.
Windows Live Search ( Live Search is Microsoftâ€™s Search Engine.
This site, like Face Book, presents an interesting marketing platform.7.
You Tube ( must admit that the high ranking of You Tube at number seven (7) was a big surprise.