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Their research suggests that the arguments that end up changing people’s minds have certain dynamics.
Changeable opinions are also expressed more calmly and more positively, using words including “help” and “please,” and more adjectives and adverbs.
Stubborn views are expressed with more excitement, and using decisive words like “anyone,” “certain,” and “nothing,” and superlative adjectives like “worst” and “best.” Use these strategies when you argue, but remember that convincing someone of your point of view is no easy task.
Quotations and question marks don’t appear to help the argument, but including links to supporting material does.
Surprisingly, they find that hedging – using language like “it could be the case” – is actually associated with more persuasive arguments.