The media have become a source of sex education, filled with often inaccurate portrayals of sexuality (Kunkel et al., 2005).The themes of books, plots of movies and television shows, and lyrics of numerous songs all demonstrate a permissive sexuality among consumers.Popular pro-hookup same-sex representations have also emerged in television series like "Queer as Folk" and "The L-Word." When it comes to real life, most of today's young adults report some casual sexual experience.The most recent data suggest that between 60 percent and 80 percent of North American college students have had some sort of hook-up experience.Hook-up activities may include a wide range of sexual behaviors, such as kissing, oral sex and penetrative intercourse.
Hookups began to become more frequent in the 1920s, with the upsurge of automobiles and novel entertainment, such as movie theaters.
The media suggest that uncommitted sex, or hookups, can be both physically and emotionally enjoyable and occur without "strings." The 2009 film "Hooking Up," for example, details the chaotic romantic and sexual lives of adolescent characters.
Another film, "No Strings Attached," released in 2011, features two friends negotiating a sexual, yet nonromantic, component of their relationship.
Today, sexual behavior outside of traditional committed romantic pair-bonds has become increasingly typical and socially acceptable (Bogle, 2007, 2008).
Influencing this shift in sexuality is popular culture.